What kinds of outdoor advertisements are there? What are its characteristics!
Author:kaka Time:2021-10-04 17:20 Browse(224)
Types: 1. "S" type billboards - billboards with an area of more than 250 square meters, such as super large billboards distributed on the roof of large buildings and roadsides;
Types: 1. "S" type billboards - billboards with an area of more than 250 square meters, such as super large billboards distributed on the roof of large buildings and roadsides

2. "B" type billboards - the area of billboards ranges from 21 square meters to 249 square meters, such as medium-sized billboards on the top of buildings, on the side of buildings and on columns<

What kinds of outdoor advertisements are there? What are its characteristics!


3. "P" type billboard - the area of billboard is between 1 square meter and 20 square meters, such as sidewalk light box, light column light box, telephone booth, car booth and other small billboards.


features:
1. It has strong selectivity for regions and consumers.
on the one hand, outdoor advertising can choose the form of advertising according to the characteristics of regions.
for example, in commercial streets, squares, parks, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls Besides, outdoor advertisements can also be set according to the common psychological characteristics and customs of consumers in a certain area; On the other hand, outdoor advertising can provide repeated publicity for regular consumers who often take part in activities in the District, making them have a strong impression.


2. Outdoor advertising can make better use of consumers' blank psychology on the way.
during walking and sightseeing, they often produce blank psychology in public places.
at this time.
some well-designed advertisements, advertisements, advertisements and advertisements can make a good impression The colorful light of neon lights can often leave a very deep impression on people, which can attract higher attention rate and make them more likely to accept advertisements.


3. Outdoor advertisements have a certain compulsive appeal nature.
even consumers in a hurry may also leave a certain impression because of a casual glance of advertisements, In particular, with the development of high altitude balloon advertising and light box advertising, outdoor advertising has its own characteristics,Moreover, these outdoor advertisements can beautify the city appearance. The effect of integrating these advertisements with the city appearance often makes consumers naturally accept the advertisements.

5. The content of outdoor advertisements is simple.
it can avoid the interference of other contents and competitive advertisements.
moreover, the cost of outdoor advertisements is low.


however,
the outdoor advertising media also has its shortcomings, The main performance is as follows:

1. The coverage is small.
because most of the locations are fixed.
the coverage is not large, and the publicity area is small. Therefore, special attention should be paid to the choice of location when setting outdoor advertising.
for example, billboards are generally set up in places with high population density and strong mobility.
airports, railway stations, public transportation centers, etc The floating population of the ship terminal is large.
it can be used for national advertising.


2. The effect is difficult to evaluate.
because the objects of outdoor advertising are people who are in outdoor activities.
these people are mobile, so their acceptance rate is difficult to estimate.
and people are always in contact with them in activities.
therefore, the gaze time is very short, even only a fraction of a second, Sometimes people may come into contact with a lot of outdoor advertisements at the same time, so it is very important to let people's vision stay for a while in order to achieve the advertising effect.
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