What kind of outdoor advertising is advertising
Author:Yuan Xiaoling Time:2021-10-04 12:25 Browse(233)
As long as it is carried out outdoors, people, streaming media, spray painting, light box,... Which has a promotional effect on products, billboards are the most common and practical.
As long as it is carried out outdoors, people, streaming media, spray painting, light box,... Billboards are the most common and practical.


What kind of outdoor advertising is advertising

according to the area of outdoor billboards, outdoor advertisements can be divided into three types: 1. The area of "s" type billboards is more than 250 square meters, such as the super large billboards distributed on the roof of large buildings and roadsides; 2. "B" type billboards: the area of billboards is between 21 square meters and 249 square meters, such as medium-sized billboards on the roof, side of the building and column type billboards; 3.



"P" type billboards are widely distributed in Beijing, Shanghai and Guangzhou, according to the monitoring data There are 5085 billboards in Beijing.
there are 6688 billboards in Shanghai and 6492 billboards in Guangzhou.
it can be seen that the number of "P" billboards in the three places is the same.
the total number of "P" billboards in the three places is 18265.
it accounts for 86% of all types of billboards in the three places.


"B" billboards are mainly distributed in buildings and bridges.
the area is large, According to the monitoring data, there are 912 billboards in Beijing, 641 billboards in Shanghai and 1159 billboards in Guangzhou, among which the number of "B" billboards in Guangzhou is relatively large.
the total number of "B" billboards in the three places is 2712.
it accounts for 13% of all types of billboards in the three places.


"s" billboards cover a large area.
they are often distributed on the top of buildings,There are 56 "s" billboards in Beijing, 106 in Shanghai and 51 in Guangzhou.
the total number of "s" billboards in Beijing, Shanghai and Guangzhou is 213.
accounts for 1% of all types of billboards in the three places.


the products are different.
the types of billboards are different; Different product types also show some characteristics in the selection of different types of outdoor billboards:

drugs, electrical appliances, drinks "Xiangzhong" and "P" brand
due to the different target consumer groups of various products, the selection of advertising types is also different.
drugs, electrical appliances More "P" billboards are selected for household products such as beverages.


financial banks and real estate are famous for their "big size"
financial banks and real estate choose more "B" and "s" billboards with larger area.
because of their large area, small quantity and less billboard positions, they can choose more "B" and "s" billboards, Suitable for brand or company image promotion.

reference materials: http://www.wepartner.com/guanggao.htm The advantages of outdoor advertising are: 1. The advertising image is outstanding.
the theme is bright, the design is novel, eye-catching, and easy to remember.
2. The visual impression is good.
outdoor advertising is mostly huge color kanban.
it has unconscious compulsion.
3 It has good consumption stimulation.
outdoor advertising not only has a good suggestive effect, but also can cause consumption impulse.
4. It is not limited by time and space.
people can enjoy it at will,It has long-term timeliness.
5. Low cost.
based on thousand people cost.
outdoor advertising cost is low.
6. Long life cycle.
outdoor advertising generally takes a long time.
it is conducive to information that needs to be repeatedly strengthened.
disadvantages of outdoor advertising: 1 The information is simple.
because it must be simple and clear.
it is impossible for outdoor advertising to introduce the detailed information of product functions and features.
2. It may be restricted by law.
some regions and countries restrict the release form of outdoor advertising.
therefore, it has a restrictive effect on the development of outdoor advertising.
3 It can't be detailed.
the special environment of outdoor advertising and the limitations of its own conditions.
the performance of the text content and picture content of advertising products is restricted. Although it is simple and clear, sometimes even the brand name or trademark symbol, its effect is greatly reduced.
4 It is difficult to count the audience.
most outdoor advertisements are enterprise type advertisements.
what consumers leave behind is the impression of the enterprise, which can not immediately produce the effect of promotion.
it is difficult to accurately measure the mobile audience of outdoor advertisements.
.
in this paper, the characteristics of outdoor advertisements are analyzed
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