Outdoor media of car body advertisement
Author:Sun Xueting Time:2021-10-03 13:35 Browse(961)
The effective visual range of car body advertising is more than 270 degrees, which fundamentally eliminates the blind area of visual angle. Usually, the audience can contact two advertising spaces at the same time, effectively increasing contact opportunities and ensuring the actual arrival rate of advertising.
The effective visual range of car body advertising is greater than 270 degrees, which fundamentally eliminates the blind area of visual angle. Usually, the audience can contact two advertising spaces at the same time, which effectively increases the contact opportunities and ensures the actual arrival rate of advertising.

Outdoor media of car body advertisement

the display spaces on both sides of the car body are huge, especially when passing the intersection, The picture is fully displayed.
the rear display area.
with the display surfaces on both sides, the whole display is formed, and the effective visual distance and angle of the advertisement are greatly extended.
at the same time.
for the driver, the advertisement is particularly eye-catching.
in addition.
the height of the body advertisement is just equal to the pedestrian's line of sight, which can spread the advertisement information to the audience in a short distance, The average operating distance of buses is about 13km.
based on the actual visual range of body advertisements, the average coverage area of a single car is 0.3 square kilometers, the average number of runs per day is 10, and the average number of contacts per day is more than 87000. In three months, the effective OTS can reach 7800, However, based on the release scale of 15 vehicle months, the contact frequency of more than 2 times a week in the target area can be basically guaranteed, so as to calculate a three-month release period, The total contact frequency of the target area can reach more than 24 times, which is enough to ensure their impression of advertising.
according to the statistics of cmms2003 (Autumn).
in the media contact habits of ordinary residents in 30 cities across the country, the media contact frequency of the target area can reach more than 24 times,93% of consumers saw TV yesterday, 66% of them saw car body advertisements in the past week, 57% of them saw newspapers yesterday, and 24% of them heard radio yesterday. That is to say, car body advertisements are the advertising media that ordinary consumers contact most except TV.

among all outdoor advertising forms that consumers contact most in the past week, car body advertisements account for 66%, followed by 50% of waiting booths, In addition to walking,
74% of consumers went out in the past month, the most important means of transportation was bus, followed by bicycle, 47%.
at the same time,
the frequency of consumers taking bus was very high, with an average of 20 times a month, 16 hours.

in terms of life attitude,
65% of consumers like to use products containing natural ingredients, 52% of consumers think that advertising is indispensable in their life, 53% of consumers like the pursuit of personalization, and 46% of consumers change channels when they encounter advertisements on TV, In this way, a lot of advertising expenses of advertisers are wasted (half of your advertising expenses are wasted here in the TV station change rate).
in addition,
42% of consumers pay close attention to outdoor advertising.
the change of modern lifestyle and the increase of outdoor activity time have fundamentally changed consumers' media contact habits and ways.

consumers usually watch TV The main time period of TV viewing is from 18:00 to 23:00 in the evening.
the prime time is from 19:00 to 22:00.
the total time is 3-4 hours.
at the same time, in the 12 hours from 06:00 to 18:00, the proportion of consumers watching TV is not more than 13%.
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