What should we pay attention to when making outdoor advertising pictures?
Author:Zheng Hao Time:2021-10-03 11:24 Browse(508)
In recent years, with the rapid development of China's advertising industry, outdoor advertising production presents an unprecedented prosperity: street signs, posters, advertising booths, murals, bus shelters and compartment walls and other outdoor advertising can be seen everywhere.
In recent years, with the rapid development of China's advertising industry, outdoor advertising production presents an unprecedented prosperity: street signs, posters, advertising booths, murals, bus shelters and compartment walls can be seen everywhere.

in terms of form.

What should we pay attention to when making outdoor advertising pictures?

in general, At present, outdoor advertising still presents the development situation of mainly painting.

in terms of production.
the production of outdoor advertising can be said to be all inclusive, and the division of labor is more and more detailed, and the degree of specialization is also higher and higher, This paper only discusses one of the more important parts of the painting production.

outdoor advertising is not only a part of Commerce.
but also a manifestation of the economic development and technological progress of the commercial society.
beautiful outdoor advertising should be the window of the city.

beautiful outdoor advertising is not only in the creative, innovative and innovative aspects The outdoor images of Shanghai General Motors, Nokia and Jiatong tire have left a deep impression on people.
these companies have almost perfect professional standards in design, material selection and production, Moreover, advertising itself has certain cultural implications.

therefore.
If our advertising image wants to achieve the advertising effect of companies such as general motors, Nokia and Jiatong tire, we not only need to have the spirit of high-quality professional standards, It also requires us to cooperate closely with excellent suppliers.
the perfect presentation of a spray painting advertisement requires not only the professional design and material selection, but also exquisite production technology and perfect production process.
one of the reasons why the advertising images of general motors, Nokia and Jiatong tire are impressive. in addition.
these companies pay attention to other details of the picture, such as the spacing of clasps The size of the clasp has clear requirements.

unfortunately.
although the number, form, content, material and technology of domestic outdoor advertising have made great progress compared with before.
however.
due to the low threshold of entering the field of advertising production, the government approval department is not particularly strict, and the once relatively rich return on investment, As a result, many small-scale production companies with absolute low cost and price come into being.
the quality of employees.
the limitations of hardware equipment and technical support lead to many unsatisfactory aspects of outdoor advertising in some places: the appearance is old and damaged; The characters are complex and incomplete; Random hanging.
Random posting.
abnormal fading, tearing In fact, the cost of pictures in outdoor advertising production only accounts for about 5% of the total publishing cost.
however, the quality of pictures (the consistency of outdoor advertising image for a long time) determines the overall publishing effect of the advertisement to a great extent.

in fact, the cost of pictures in outdoor advertising production only accounts for about 5% of the total publishing cost>According to a monitoring report of an authoritative organization, a well-made, pure color, clear and delicate, rich level, flat and traceless advertising picture can keep people's eyes for 1.5 seconds more than a dark, rough and frivolous, wrinkled and uneven picture.
the so-called "face" thing is not lax at all
Now.
due to the shortening of the emergence cycle of new products, the frequency of outdoor advertising screen change is faster, As a result, many advertisers do not pay much attention to the quality and effect of advertising pictures.
we believe that the shortening of product cycle can not be used as a reason to reduce the quality of advertising pictures.
it is precisely because of the short time that we should strive to maximize the advertising appeal effect in a short time.
therefore.
we should improve the product quality.

undeniably.
industry inspection The lack of measurement standards will directly lead to more and more outdoor advertising pictures that do not meet the basic standards. The rough production of some outdoor advertisements not only disturbs people's sight, but also affects the advertising effect and the beauty of the city. If it goes on like this, it will seriously affect the development of outdoor advertising, This problem is worthy of deep reflection by advertisers and all advertising practitioners.

outdoor advertising production industry is closely related to urban planning, environmental protection, spiritual civilization, etc.
now.
it is time for advertising production industry to survive the fittest. The development direction of advertising industry requires advertising signboard production to move forward to high-tech, simultaneous application of multiple technologies and large-scale road.
.
the development direction of advertising industry requires advertising signboard production to move forward
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