Outdoor billboard design
Author:Panki Time:2021-10-03 15:46 Browse(839)
Chuangtufang has strong design ability and high cost performance
The design ability of chuangtufang is strong, and the cost performance is high. 1. The object of unique outdoor advertising is the dynamic pedestrian, and the pedestrian receives the commodity information through the visual advertising image, so the outdoor advertising design should consider three factors: distance, perspective and environment.
in the open square and the sidewalk of the road.
the audience is 10 meters away, It's more convenient to look at an object 5 meters above the head.

Outdoor billboard design

so the first step of outdoor advertising design is to determine the position and size of the advertisement according to the distance, perspective and environment.
the common outdoor advertisements are generally rectangular and square.
we should design outdoor advertisements according to the specific environment, so that the appearance of outdoor advertisements can be coordinated with the background, There is no need to strive for unity in shape.
it can be diversified, and the size should also be determined according to the actual space size and the environment.
for example, the road signs in Italy are not very big.
they are unified with their ancient streets, It is very harmonious.
outdoor advertising should focus on creating good fixation effect.
because the foundation of advertising success comes from the contact effect of fixation.
2. Since the audience is a mobile pedestrian.
then in the design of outdoor advertising, we should consider the location and time of the audience passing through the advertisement.
cumbersome pictures.
pedestrians are not willing to accept, In order to attract the audience to watch the advertisement, it is necessary to attract the pedestrian's attention in the form of concise pictures and revelation.
therefore, outdoor advertisement design should pay attention to the promptness.
with pictures and text, the image is dominant and the text is auxiliary, The use of words should be simple and clear, avoid lengthy.
3. Simplicity is an important principle in outdoor advertising design.
the whole picture and even the whole facilities should be as concise as possible, and the design should be original,Always adhere to the principle of less but better, and try to leave enough room for the audience to imagine.
we should know that consumers' attention to advertising is inversely proportional to the amount of information on the screen.
the more complex the image is.
the more confused the audience feels; The simpler the picture is, The more attention consumers pay to it.
this is the effective effect of simplicity.
4. A successful outdoor advertisement must have a strict plan just like other advertisements.
without a certain goal and advertising strategy, the advertising designer will lose the direction.
therefore, when the designer carries out the advertising creativity, he should first carry out some market research, analysis, and design Once the advertisement is published in society, it will not only play a leading role in economy, but also in the field of consciousness, It plays a subtle role in real life.
therefore, designers must be responsible for their own work.
to make the works play a positive role in aesthetic education.
in this paper, the author makes an analysis of the aesthetic education of the works
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