How to investigate the market capacity of products?
Author:Wood Time:2021-10-03 11:19 Browse(79)
Get a questionnaire, find some people to do a questionnaire, effective point~
Get a questionnaire, find some people to do a questionnaire survey, effective point ~
attached a questionnaire for reference:

How to investigate the market capacity of products?

questionnaire introduction: 1, the content of the questionnaire does not involve trade secrets and personal privacy, please rest assured to answer

2. In the spirit of being responsible for yourself and having a basic sense of social responsibility, please be objective, accurate and authentic when answering. Thank you for your cooperation

1. Which of the following industries or systems do you work in

A, medicine and health B, education system C, construction and real estate D, metallurgy and mineral e, petrochemical F, water conservancy and hydropower g, transportation h, it network I, communication and information industry J, light industry and food K, clothing, shoes and hats L, tourism and leisure sports m, office and home n, logistics and international trade

II Which of the following traditional advertising forms do you usually choose in your industry

A, TV B, radio c, newspaper D, magazine e, outdoor F, car body light box g, online advertising h, DM Direct Mail Advertising

Third, which of the following new advertising forms do you prefer in your industry( Easy to choose)

A, website alliance advertising B, electronic bill advertising C, smart business SMS D, telecom card advertising F, outdoor large screen (LED) g, LCD straight-line media h, Internet bar alliance advertising I, Bill advertising J, DNS traffic correction K, advertising RBT L, network direct investment M, public phone booth advertising n, outdoor brand

4. As a mass consumer,Which of the following advertising forms is most acceptable( Easy to choose)

A, website alliance advertising B, electronic bill advertising C, smart business SMS D, telecom card advertising F, outdoor large screen (LED) g, LCD linear media

H, Internet bar alliance advertising I, Bill advertising J, DNS traffic correction K, advertising RBT L, network direct investment M, public phone booth advertising n, outdoor brand

O, traditional advertising

v How much does your company spend on advertising every year<

A. less than 5000 yuan / year B. 5000 yuan - 20000 yuan / year C. 30000 yuan - 50000 yuan / year D. 50000 yuan - 100000 yuan / year E. more than 100000 yuan / year

VI. what do you think are the shortcomings of the existing advertising methods<

① (traditional advertising form of the second question mainly) (multiple choices) ()

② (new advertising form of the fourth question mainly) (multiple choices) ()

A, high price B, insufficient effect C, poor communication D, single form e, strong audience resistance F, don't understand G, other
A, brand (category) B, public service advertising C, corporate image D, product sales F, other<8. What's your advertising time

A, product introduction period B, product promotion period C, synchronization with other forms of advertising D, and the size of other sample sizes are related to the number of units to be included in the survey.
the number of units to be included in the survey is related to the number of unitsIt is a complex problem to determine the size of sample size.
both qualitative and quantitative considerations should be taken into account.
the size of sample size should be considered qualitatively.
the factors considered include: the importance of decision-making, the nature of research, the number of variables, the nature of data analysis, the sample size used in the same kind of research, the incidence rate, the completion rate, More important decisions need more information and more accurate information, which requires larger samples; The sample size of exploratory research is generally small, while the sample size of conclusive research, such as descriptive research, is large; To collect data about many variables, the sample size should be larger to reduce the cumulative effect of sampling error; If we need to use multivariate statistical methods for complex advanced analysis of data, the sample size should be large; If you need a particularly detailed analysis, such as many classifications, you also need a large sample.
for sub sample analysis, you need a much larger sample size than for total sample analysis.

there are corresponding statistical formulas for determining the sample size.
different sampling methods correspond to different formulas.
according to the formula for calculating the sample size.
we know that, The size of the sample does not depend on the number of the population, but on (1) the degree of change of the research object( 2) The required or allowed error size (i.e. accuracy requirement)( 3) In other words,
the more complex the phenomenon is and the greater the difference is, the larger the sample size is required; The higher the accuracy and the higher the inferability, the larger the sample size.
therefore,
it is wrong in principle to say that large cities should take more samples and small cities should take less samples when inferring from different cities.
it is a waste to take too large samples in large cities.
in principle, it is wrong to take more samples in large citiesIn a word,
when determining the sampling method and sample size, we should not only consider the purpose of the survey, the nature of the survey and the accuracy requirements (sampling error), but also consider the feasibility of practical operation, the control of non sampling error, the quality of the survey and the accuracy requirements (sampling error) In this regard, professional research companies will make a comprehensive trade-off according to your situation and the nature of the survey, so as to achieve an optimal selection of sample size.
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