The development and function of outdoor advertisement
Author:Yu Jinrong Time:2021-10-03 15:45 Browse(307)
Outdoor advertising is a way of advertising which is easy to make consumers produce visual effects. Outdoor advertising design has always put creativity in the first place. In recent years, many excellent outdoor advertising works in China have won many awards in international and domestic advertising competitions, showing people the charm of outdoor advertising creativity. Nowadays, the cultural and creative industries are paid more attention, and the market value of outdoor advertising can not be underestimated.
Outdoor advertising is a way of advertising that can easily make consumers produce visual effects. Creativity has always been put in the first place in outdoor advertising design.
in recent years, many excellent outdoor advertising works in China have won awards in international and domestic advertising competitions, It shows people the charm of outdoor advertising creativity.
in today's cultural and creative industry, the market value of outdoor advertising should not be underestimated.

The development and function of outdoor advertisement

in addition,
the application of new media such as high-definition electronic screen and interactive media provides a richer form of expression for outdoor advertising and enhances the publicity effect, As an important form of advertising,
outdoor advertising used to be the favorite in the eyes of advertisers and advertising companies.
in the 1990s,
China's outdoor advertising industry has developed rapidly.
especially in Beijing, Shanghai, Shanghai, Shanghai and other cities Guangzhou and other first tier cities.
outdoor advertising has become a new force in the active market.
however,
with a good foundation and development environment, the outdoor advertising industry has encountered a bottleneck in recent years.
What are the reasons for the slow development of the industry? How to reverse the decline many people will immediately see such a scene: the buildings in the commercial area are surrounded by billboards, all kinds of billboards around the railway station are in disorder, and some billboards even block the traffic lights... It can be simply described as "miscellaneous, chaotic and poor"
with the prosperity of the advertising market.
the companies engaged in outdoor advertising started from the first few companies, It has gradually developed to tens of thousands of Companies in recent years.
there are more people who share the "cake". "Br> naturally, competition intensifies.
in order to pursue economic benefits, some companies do not consider the impact of outdoor advertising on the urban environment,In order to ensure the success of the Olympic Games, it is necessary to make and set up advertisements at will, which leads to too many outdoor advertisements, confusion and poor image, and damages the "face" of the city, Relevant departments have carried out a large-scale clean-up and rectification of outdoor advertising in advance.
from the perspective of regulating outdoor advertising,
this action is correct and necessary.
but it is undeniable that some changes have taken place in the development environment of outdoor advertising.
this "one size fits all" outdoor advertising governance method is effective, However, it has affected the normal development of outdoor advertising industry.
in outdoor advertising planning.
the problems caused by imperfect outdoor advertising laws and regulations are also reflected.
when some cities draw up outdoor advertising planning schemes.
because there are no detailed standards and regulations for reference, they are more arbitrary and lack of operability, and even some planning schemes are suspected of breaking the law, On the surface,
the development of outdoor advertising has fallen into a dilemma.
but in fact,
it is also facing unprecedented development opportunities, which is determined by the advantages of outdoor advertising itself.
although the Olympic Games has come to an end.
but "Green Olympics, high-tech Olympics The concept of "people's Olympics" has become a signpost to guide the direction of urban development.
the energy consumption of outdoor advertising is low.
the setting cost is relatively low, which is in line with the development needs of environmental protection cities.
at the same time.
the open-air characteristics and public welfare characteristics of outdoor advertising make it an important human landscape of the city.
if it can be effectively guided.
promote its development on the basis of norms, Outdoor advertising will become an important carrier to reflect the city image and regional culture of NanjingIn urban development planning,
China regards cultural and creative industries as one of the key industries for future development.
advertising, as an important part of cultural and creative industries,
is attracting more and more attention from all walks of life.


to promote the development of industries, each has its own high recruitment. Development opportunities exist, of course.
however, to seize the opportunities, we need to make efforts to eliminate interference, To jointly promote the development of outdoor advertising industry.
among them.
the improvement of outdoor advertising laws and regulations and the formulation of reasonable planning schemes can not be ignored.
outdoor advertising should occupy an important position in urban planning schemes.
industry associations should be more involved in planning.
at the same time.
relevant departments should appropriately relax management policies, To create a relaxed and orderly growth space for the development of outdoor advertising industry.
with the standardization of advertising market and the improvement of laws and regulations.
the future of Beijing outdoor advertising industry is bright.
for the development of any industry,
there may not be the so-called best era or the worst era.
on the way forward.
it is the emerging opportunities and challenges, It promotes the continuous standardization and improvement of the industry and finally matures.
from the long-term development of outdoor advertising industry, the current difficulties are like growing pains, There will be a broader sky.


cridi international media specializes in the approval and release of large and medium-sized outdoor advertisements in Beijing.
please pay attention to cridi blog

for details http://blog.sina.com.cn/krdcm
what you need and what I can do are inclusive! As an important form of advertising, outdoor advertising used to be the favorite in the eyes of advertisers and advertising companies.
in the 1990s.
in the 1990s, outdoor advertising was the favorite in the eyes of advertisers and advertising companiesChina's outdoor advertising industry is developing rapidly.
especially in Beijing, Shanghai, Guangzhou and other first tier cities.
outdoor advertising has become a new force in the active market.
however,
with a good foundation and development environment, Nanjing's outdoor advertising industry has encountered a bottleneck in recent years.
in 2006,
the growth rate of outdoor advertising in Beijing was 13%, which was lower than that in Shanghai, Guangzhou and Guangzhou Tianjin and other first tier cities are at the same level.
this year is the watershed.
Nanjing outdoor advertising industry has slowed down its pace.
What are the reasons for the slow development of the industry? How to reverse the decline? February 9.
the Nanjing Advertising Association held a seminar on the development of outdoor advertising in Nanjing, which brought together relevant leaders of Beijing Municipal Development and Reform Commission, scholars from advertising research institutions and people in the advertising industry, We will work together to find a way to break the situation for the development of the outdoor advertising industry in the capital.
when we talk about outdoor advertising, many people will immediately see a scene like this: the buildings in the business district are surrounded by billboards, all kinds of signboards around the railway station are in disorder, and some billboards even block the traffic lights However,
with the prosperity of the advertising market,
outdoor advertising companies have gradually developed from the initial few to tens of thousands in recent years.
more and more people share the "cake". "
naturally, competition intensifies.
in order to pursue economic benefits,
some companies make and set advertisements at will without considering the impact of outdoor advertising on the urban environment, resulting in too many outdoor advertisements The chaos and poor image of the city destroyed the "face" of the city.
in this case,
the "face washing action" was in full swing.
in order to ensure the success of the Nanjing Youth Olympic Games.
the relevant departments carried out a large-scale cleaning and rectification work of outdoor advertising in advance.
in order to ensure the success of the Nanjing Youth Olympic GamesAccording to statistics.
in the clean-up and rectification action, 7778 billboards on more than 700 streets in Nanjing City, There are 5923 pieces removed.
from the perspective of regulating outdoor advertising.
this action is correct and necessary.
but it is undeniable that some changes have taken place in the development environment of outdoor advertising in Beijing.
the reason why the "face washing action" has a dual effect is that the "one size fits all" and "lianguoduan" outdoor advertising clean-up and rectification methods have been adopted.
last year In the process of clean-up and rectification, the relevant departments found that there were nearly 50 advertising poles, most of which had no procedures, and the price was chaotic.
finally, the relevant departments removed all the billboards.
this "one size fits all" outdoor advertising management method is very common in Nanjing and other cities in China, although it is effective, However, it has affected the normal development of outdoor advertising industry.
in outdoor advertising planning.
the problems caused by imperfect outdoor advertising laws and regulations are also reflected.
when some cities draw up outdoor advertising planning schemes.
because there are no detailed standards and regulations for reference, they are more arbitrary and lack of operability, and even some planning schemes are suspected of breaking the law, On the surface,
the development of outdoor advertising has fallen into a dilemma.
but in fact,
it is also facing unprecedented development opportunities, which is determined by the advantages of outdoor advertising itself.
although the Olympic Games has come to an end.
but "Green Olympics, high-tech Olympics However, the concept of "people's Olympics" has become a signpost guiding the direction of urban developmentThe energy consumption of outdoor advertising is low.
the setting cost is relatively low, which is in line with the development needs of environmental protection cities.
at the same time.
the open-air characteristics and public welfare characteristics of outdoor advertising make it an important human landscape of the city.
if it can be effectively guided.
promote its development on the basis of norms, Outdoor advertising will become an important carrier to reflect the city image and regional culture of Nanjing.
in urban development planning.
China regards cultural and creative industry as one of the key industries for future development.
advertising, as an important part of cultural and creative industry,
is attracting more and more attention from all walks of life.
outdoor advertising is an advertisement that can easily produce visual effects for consumers In recent years, many excellent outdoor advertising works in China have won many awards in international and domestic advertising competitions, It shows people the charm of outdoor advertising creativity.
in today's cultural and creative industry, the market value of outdoor advertising should not be underestimated.
in addition,
the application of new media such as high-definition electronic screen and interactive media provides a richer form of expression for outdoor advertising and enhances the publicity effect, It further strengthens the supporting role of outdoor advertising in the construction of city image.
to promote the development of the industry, there are all kinds of good ideas, of course, development opportunities exist.
but to seize the opportunities, we need to make efforts to eliminate the interference, To jointly promote the development of outdoor advertising industry.
among them.
the improvement of outdoor advertising laws and regulations and the formulation of reasonable planning scheme can not be ignored.
at the Beijing outdoor advertising development seminar.
relevant experts, scholars and industry insiders have their own opinions on this issue.
in the aspect of outdoor advertising planning.
in the aspect of outdoor advertising planningThe person in charge of Beijing Beiao Advertising Co., Ltd. believes that outdoor advertising should play an important role in urban planning, and industry associations should be more involved in planning.
at the same time,
he also calls on relevant departments to relax management policies, Create a loose and orderly growth space for the development of outdoor advertising industry.
although the opinions expressed are different.
participants have a consensus that with the standardization of advertising market and the improvement of laws and regulations, The future of Beijing outdoor advertising industry is bright.
for the development of any industry,
there may not be the so-called best era or the worst era.
on the way forward.
it is the emerging opportunities and challenges that promote the continuous standardization and improvement of the industry, From the long-term development of outdoor advertising industry in Nanjing,
the current difficulties are like growing troubles, and there will be a broader sky in the future.
.
from the perspective of the long-term development of outdoor advertising industry in Nanjing
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