What should we pay attention to when making outdoor advertising pictures?
Author:Zhang Feng Time:2021-10-02 11:21 Browse(137)
In recent years, with the rapid development of China's advertising industry, outdoor advertising production presents an unprecedented prosperity: street signs, posters, advertising booths, murals, bus shelters and compartment walls and other outdoor advertising can be seen everywhere.
In recent years, with the rapid development of China's advertising industry, outdoor advertising production presents an unprecedented prosperity: street signs, posters, advertising booths, murals, bus shelters and compartment walls can be seen everywhere.

What should we pay attention to when making outdoor advertising pictures?

in terms of form.
in general, At present, outdoor advertising still presents the development situation of mainly painting.

in terms of production.
the production of outdoor advertising can be said to be all inclusive, and the division of labor is more and more detailed, and the degree of specialization is also higher and higher, This paper only discusses one of the more important parts of the painting production.

outdoor advertising is not only a part of Commerce.
but also a manifestation of the economic development and technological progress of the commercial society.
beautiful outdoor advertising should be the window of the city.

beautiful outdoor advertising is not only in the creative, innovative and innovative aspects The outdoor images of Shanghai General Motors, Nokia and Jiatong tire have left a deep impression on people.
these companies have almost perfect professional standards in design, material selection and production, Moreover, advertising itself has certain cultural implications.

therefore.
If our advertising image wants to achieve the advertising effect of companies such as general motors, Nokia and Jiatong tire, we not only need to have the spirit of high-quality professional standards, It also requires us to cooperate closely with excellent suppliers.
the perfect presentation of a spray painting advertisement requires not only the professional design and material selection, but also exquisite production technology and perfect production process.
one of the reasons why the advertising images of general motors, Nokia and Jiatong tire are impressive. in addition.
these companies pay attention to other details of the picture, such as the spacing of clasps The size of the clasp has clear requirements.

unfortunately.
although the number, form, content, material and technology of domestic outdoor advertising have made great progress compared with before.
however.
due to the low threshold of entering the field of advertising production, the government approval department is not particularly strict, and the once relatively rich return on investment, As a result, many small-scale production companies with absolute low cost and price come into being.
the quality of employees.
the limitations of hardware equipment and technical support lead to many unsatisfactory aspects of outdoor advertising in some places: the appearance is old and damaged; The characters are complex and incomplete; Random hanging.
Random posting.
abnormal fading, tearing In fact, the cost of pictures in outdoor advertising production only accounts for about 5% of the total publishing cost.
however, the quality of pictures (the consistency of outdoor advertising image for a long time) determines the overall publishing effect of the advertisement to a great extent.

in fact, the cost of pictures in outdoor advertising production only accounts for about 5% of the total publishing cost>According to a monitoring report of an authoritative organization, a well-made, pure color, clear and delicate, rich level, flat and traceless advertising picture can keep people's eyes for 1.5 seconds more than a dark, rough and frivolous, wrinkled and uneven picture.
the so-called "face" thing is not lax at all
Now.
due to the shortening of the emergence cycle of new products, the frequency of outdoor advertising screen change is faster, As a result, many advertisers do not pay much attention to the quality and effect of advertising pictures.
we believe that the shortening of product cycle can not be used as a reason to reduce the quality of advertising pictures.
it is precisely because of the short time that we should strive to maximize the advertising appeal effect in a short time.
therefore.
we should improve the product quality.

undeniably.
industry inspection The lack of measurement standards will directly lead to more and more outdoor advertising pictures that do not meet the basic standards. The rough production of some outdoor advertisements not only disturbs people's sight, but also affects the advertising effect and the beauty of the city. If it goes on like this, it will seriously affect the development of outdoor advertising, This problem is worthy of deep reflection by advertisers and all advertising practitioners.

outdoor advertising production industry is closely related to urban planning, environmental protection, spiritual civilization, etc.
now.
it is time for advertising production industry to survive the fittest. The development direction of advertising industry requires advertising signboard production to move forward to high technology, simultaneous application of multiple technologies and large-scale road.
1 When to launch outdoor advertising
different media.
the effect of advertising is different:
1. If you are in the following situations, please use outdoor media
you want to sell products locally
you want to cause actual consumption actions
your business is local and national, and you want to remind and strengthen the audience's attention
you need to build and strengthen your brand image
your product only needs a small amount of information and tips please use TV media
you need to expand the market coverage
your business is local and national
your product needs to be demonstrated
you need to build and strengthen your brand you have enough money
3. If you are in the following situation.
please use newspaper
you are a local retailer<
you want to expand market coverage
you sell a product that can be clearly used
your product does not need to be demonstrated
you want to be able to cause product comparison, and provide product consultation and purchase information
you have enough funds
4. If you are in the following situations, Please use the magazine
you have a clear target audience
you want to strengthen contact with the audience again
you don't need to demonstrate the product, but you need to truly reproduce the product
you need to provide rich product information
you have enough funds
Second, how to effectively launch outdoor advertising
fierce market competition makes advertisers more and more mature, how to effectively launch outdoor advertising, The key is to regard outdoor advertising as a kind of commercial investment behavior, and consider how to obtain the maximum return on investment? But not just as a part of marketing activities.

how to effectively launch outdoor advertising.
the key lies in:
correct media strategy
outdoor advertising is an eye economy, a three second competition, what can be accomplished in three seconds? Is the advertisement remembered? Has the appeal of advertisement been conveyed? Does the audience remember the brand of the advertisement? Has the advertisement improved or established the brand image? Has advertising changed consumers' attitude towards products / brands? What is the travel situation of the target audience? How many people can be contacted by the media, and what is the audience of different outdoor? How many audiences are there? Which are the main audiences? What is the cost performance ratio? These problems need professional outdoor advertising companies or agencies to provide advertisers with correct media strategies.

for most advertisers,
how to launch outdoor media,It is a more subjective enterprise behavior.
the planners in enterprises often rely on the introduction from outdoor media of advertising companies and some simple on-the-spot understanding and information collection.
it is selected by the top management of enterprises.
as an advertising operation of enterprises.
this process is understandable and normal, but from the perspective of advertising effectiveness, there are too many subjective factors in this process, There is a lack of objectivity in the professional operation of outdoor advertising.

it is impossible for planners in enterprises to be very professional in outdoor advertising promotion; 2、 Limited energy; 3、 The information channel is not smooth enough; 4、 The quality of personnel is limited.
secondly.
the deviation of planners in the unprofessional outdoor advertising calculation report usually results in the difference between the expected effect and the actual effect of advertising, Moreover, the cost of investment is huge.
such examples are common in domestic enterprise groups.
furthermore,
the influence of external factors on the decision-making level.
the decision-making of outdoor advertising investment is often made by individuals.
in the decision-making level where the power is relatively concentrated, the individual's subjective consciousness and views are the most important, It directly affects the effect of outdoor advertising.
in this link,
external factors have the greatest interference on individuals, which is also the main reason for the deviation of outdoor advertising effect.

in terms of specific media selection.
advertisers are easy to understand and control the picture design, publishing location and publishing time of outdoor advertising, and the media plan, publishing form and distribution time of outdoor advertising are also important Due to the differences of different industries, publishing cost, technical support, relevant laws and regulations and other factors, outdoor advertising professionals are needed to provide relevant industry support.

therefore.
in the implementation strategy of outdoor advertising media selection, the direct participation of professional outdoor advertising companies should be considered.
in the implementation strategy of outdoor advertising media selection, professional outdoor advertising companies should be consideredThe mature advertisers take the specialty (the creative level of outdoor advertising and the professional ability of media delivery) as the criteria for evaluating and selecting outdoor advertising companies
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