What is the impact of the bus shelter on outdoor advertising?
Author:Mr. Sun Time:2021-10-02 13:35 Browse(363)
The waiting hall, as a public place with a large population, is a very good advertising location. Now the country advocates green travel, and more and more people will choose public transport to travel. This is the biggest "growth" stimulation for outdoor advertising. Generally, people like to look here and there when they are waiting, so the success rate of advertising is very high, Therefore, outdoor advertising can not be said to rely on the stimulation of the waiting hall, but at least in some aspects to improve the popularity of advertising or set up a "sweat credit", the impact of outdoor advertising may be realized, for example, the waiting hall advertising costs can be/
The waiting hall, as a public place with a large population, is a very good advertising location. Now the country advocates green travel, and more and more people will choose public transport to travel. This is the biggest "growth" stimulation for outdoor advertising. Generally, people like to look here and there when they are waiting, so the success rate of advertising is very high, So we can't say that outdoor advertising can be prosperous by relying on the stimulation of the waiting hall, but at least in some aspects, the popularity of the advertising has made a lot of contributions. We may realize the impact on outdoor advertising. For example, the advertising cost of the waiting hall may increase compared with other ordinary locations, Customers are more selective.

What is the impact of the bus shelter on outdoor advertising?


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the answer of Yongye bus shelter is as follows: compared with other outdoor media, due to the repeated and relatively long stay for the waiting people, Compared with large-scale outdoor advertisements, the advertisement of waiting booth can convey more specific information.
therefore, it can not only convey brand information.
it can also tell some detailed promotion information.
the investment return of outdoor advertisement of waiting booth is still higher.
in addition to the approval cost, the main cost includes one-time construction cost, It should be said that the income is still very high.
when the coverage and channel resources of outdoor new media develop to a certain scale.
it becomes very important for outdoor new media to establish emotional identity and contact with consumers based on information dissemination, Outdoor new media needs to integrate the spiritual needs and information needs of the audience in a specific time and space, and work hard on the communication mode of new media, for example, for a building LCD TV with rolling advertising,By broadcasting some social public service advertisements, or turning the advertiser's brand promotion into a brand activity interacting with consumers, the audience can keep warm to the media and expect to pass by such places every day, It is possible to establish the continuous attention value of new media.
as a strong media in traditional media.
the bus shelter media, relying on its strong network advantages, covers all corners of the city, so that the advertising can reach a high coverage.
because the bus shelter can be exposed to the traveling consumers for a long time and high frequency.
while further improving the advertising coverage in the city, Strengthen the transmission of the characteristic interest points of the brand, so as to effectively enhance consumers' purchase desire.
its role is to increase the advertising coverage and stimulate the audience to buy.
when the TV advertising is released with a high volume.
the TV advertising can achieve a high coverage, at this time, the bus shelter is used to cooperate with the TV release, The results show that the TV audience's purchase behavior is obviously stimulated by the waiting booth.
the advertisement of the waiting booth is in the channel of production, supply and marketing.
speed up the circulation and promote the economic development; As far as consumers are concerned, advertisements in waiting booths can guide, stimulate and satisfy their needs.
on the one hand, advertisements can provide rich information to consumers.
on the other hand, advertisements can change consumption concepts and psychology.
they can affect consumption structure and behavior.
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on the other hand, advertisements can change consumption concepts and psychology
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