How to effectively promote the development of outdoor advertising media in China
Author:Jia Yuehui Time:2021-10-02 15:43 Browse(82)
Outdoor advertising is called outdoor in English
Outdoor advertising in English is called outdoor advertising, or od advertising for short, which means that outdoor or public places use special means to decorate objects to convey advertising information to the audience.
the audience of outdoor advertising has strong mobility.

How to effectively promote the development of outdoor advertising media in China

therefore, it is also called mobile media in many cases, As far as its basic forms are concerned,
it includes outdoor media and transportation media in general sense. There are many forms of media, mainly including outdoor road signs, neon lights, light boxes, bus stops, public transportation vehicles, electronic display screens, and so on Compared with other advertising media,
outdoor advertising can be set up in any street, residential area or traffic artery due to its flexibility and unlimited by region and time, Therefore, the advertising industry attaches great importance to it.
it is precisely because of its diversity.
the application of modern outdoor advertising is also composed of a number of technologies and a variety of scientific and technological materials.

outdoor advertising provides targeted information to attract consumers' attention, whether they are in the city market or on the suburban highway.
they can be used by people at any time See.
especially in the peak flow of people.
the combination of "traffic type" outdoor advertising can have a significant impact on Promotion - through a comprehensive media combination to achieve strong continuity, higher frequency and wider coverage.

the development trend of outdoor advertising
so far.
in view of the current development situation of China's outdoor advertising, Relevant experts have predicted the development trend of outdoor advertising.
the following is a detailed introduction of the development trend of outdoor advertising in China:
1. The outdoor media of channel terminal presents the trend of integration
broadcasting has evolved into semi outdoor media in the form of vehicle media and background sound of stores.
2
In every region.
almost all local music stations get the largest amount of advertising and the highest advertising price, which indicates that a series of outdoor transportation media, including taxis, private cars, buses and so on, have turned radio media into "semi outdoor" media. Now many advertisers use radio advertising for ground marketing assistance, It has achieved good results.
based on the use of broadcasting in vehicles.
at present, LCD TV advertisements resorting to image and sound, as well as internal local area broadcasting network, have also appeared on public transportation vehicles such as buses and taxis.
in addition, supermarkets, shopping malls and other shopping places have signed contracts with radio stations.
individual radio stations are used as their own background sound.

mobile, video, Internet, Internet, etc Digital, dynamic and other outdoor media that apply new materials and new technologies.
has become a new trend.

2 Outdoor advertising business will develop from extensive to intensive.
small workshop advertising companies that only occupy scattered media resources will eventually be replaced by large comprehensive service-oriented companies.
the trend of integration of scattered resources is becoming increasingly prominent.
the competition between outdoor advertising companies will shift from the amount of pure resources to the level of comprehensive service ability.
those who can provide high-quality services Professional service companies.
companies with better performance in value-added services such as monitoring market data and evaluation will gain higher market share than other companies.

3. Outdoor research in China starts.
and goes to the stage of in-depth modeling.
with the gradual standardization of outdoor advertising market, the establishment of outdoor advertising monitoring and effect evaluation, Outdoor research and monitoring system will be able to solve many problems of advertisers and outdoor suppliers: for example, is outdoor advertising effective for specific products? How is it effective? What kind of people does outdoor advertising work for,When and where are they more effective? After exploring these reasons, we can know more clearly how to use outdoor media.

4. The relevant laws and regulations of outdoor media are gradually improved.
at present, there are still some risks caused by the government's rectification in the purchase of outdoor media.
often, many approved billboards are ordered to be removed before they are due. You must remember that in the summer of 1999, The billboards on Chang'an Street in Beijing disappeared overnight.
now the big billboards in Shanghai will be demolished.
among them, there are some imperfect legal provisions regulating outdoor activities.
Shanghai has taken the lead in publishing the "technical specifications for outdoor advertising installation.
in the future, the purchase and production of outdoor advertisements will enter a benign market circulation mechanism, The approval and delivery will be more and more standardized.
the government's public bidding mechanism will be implemented in the future.

with the more and more standardized outdoor management regulations.
the development of large outdoor media will slow down, and even the number of intensive areas may decrease, so the outdoor media network will be further developed and improved, The annual advertising amount of outdoor media will further increase.
the "outdoor pollution" in the city will be reduced.
the cost of single media will be relatively increased, but at the same time, the quality of media will be improved, and the investment risk will be significantly reduced.

Third, the opportunities and challenges faced by
1 With the gradual standardization of outdoor advertising market,
the establishment of outdoor advertising monitoring and effect evaluation, outdoor research monitoring system will be able to solve many problems for advertisers and outdoor suppliers: for example, is outdoor advertising effective for specific products? How is it effective? What kind of people does outdoor advertising work for,When and where are they more effective? After exploring these reasons, we can know more clearly how to use outdoor media.

2. The era of brand operation and in-depth marketing is coming.
for customers,
China's media is in serious oversupply, and any media can find substitutes.
how to stand out among the numerous media.
how to create the irreplaceability of its own media, Brand operation and in-depth marketing are imperative.
China's outdoor advertising industry is to help customers establish a brand.
however, its own brand awareness is not strong, and most of them still stay in the shallow level of price war.
brand operation is based on the interests of customers.
excavate, cultivate and enhance the communication value of its own media, In order to distinguish other kinds of media.
in-depth marketing is based on the interests of the audience.
analyzing, capturing and responding to the needs and changes of the audience, and establishing a long-term positive interaction between the media and the audience.
brand operation and in-depth marketing are the inevitable direction of China's outdoor media suppliers in 2008.

3 The frequency of updating of outdoor media itself will be higher and higher
the speed of social development and change will be faster and faster?? All of these affect people's life rhythm and consumption mentality, and in turn promote the faster development of all aspects.
technology has become the fashion coat of outdoor media.
the integrated application and short-term rapid launch of group media will also become the mainstream, and the frequency of updating outdoor media will naturally be higher and higher, In order to meet the inner needs of the audience for innovation and change and the fast-paced life movement.
outdoor media as the eye catcher.
with the help of science and technology and creativity, it will always be new.

as people pay more attention to cultureOutdoor advertising will certainly develop advertisements with Chinese characteristics and become the leader and disseminator of culture with Chinese characteristics.
it plays a key role in building a characteristic city.
the tomorrow of outdoor advertising will be better, and continuous independent innovation will become the life source of outdoor advertising! Ha ha, it must be right. In addition, mobile phone has become the fifth media.
"excellent media network" effectively combines the advantages of online media and outdoor media.
it is a platform for publishing advertising resources information for free.
.
it is a platform for publishing advertising resources information for free
Related topics