Evaluate the effect and cost performance of various outdoor advertisements?
Author:Yang Junjie Time:2021-10-01 09:56 Browse(862)
Any material that can appeal to many consumers at the same time in the form of advertising in open air or public places and achieve the purpose of promoting goods can be called outdoor advertising media. Outdoor advertising can be divided into two categories: plane and three-dimensional: billboard advertising, poster advertising, wall advertising, posters, banners and so on. Three dimensional advertising is divided into neon lamp, advertising column, advertising tower, light box, outdoor LCD advertising machine, etc. In outdoor advertising, signboards and posters are the two most important forms, which have great influence. The beautifully designed outdoor advertising belt has become a symbol of a region. The advantages of outdoor advertising are:
Outdoor advertising media refers to those materials that can appeal to many consumers at the same time in the form of advertising in open air or public places, and achieve the purpose of promoting goods.

Evaluate the effect and cost performance of various outdoor advertisements?

outdoor advertising can be divided into two categories: plane and three-dimensional: road sign advertising, poster advertising, wall advertising, poster, banner, etc.
three-dimensional advertising can be divided into neon light, wall advertising, poster, banner, etc Advertising column and Lightbox advertising, outdoor LCD advertising machine, etc.
in outdoor advertising.
road signs and posters are the two most important forms, which have a great influence.
the outdoor advertising belt with exquisite design and production has become a symbol of a region.
the advantages of outdoor advertising are as follows:
1 High arrival rate
outdoor advertising can create an ideal arrival rate through strategic media arrangement and distribution.
according to the survey of strength communication,
the arrival rate of outdoor media is second only to TV media.
in a city, combining with the target population.
choosing the right publishing location, and using the right outdoor media, You can reach multiple levels of people in the ideal range, and your advertisement can match the audience's life rhythm very well.

2. It has strong selectivity to regions and consumers.
on the one hand, outdoor advertisement can choose different forms of advertisement according to the characteristics of regions.
for example, you can choose different forms of advertisement in commercial streets, squares, parks and transportation, Moreover, outdoor advertising can also be set according to the common psychological characteristics and customs of consumers in a certain area; On the other hand, outdoor advertising can provide repeated publicity for regular consumers who often have activities in the city, making them have a strong impression.

3. Strong visual impact
the ancient way of setting up giant billboards in public places has been practiced for thousands of years.
it shows that it is effective in transmitting information and expanding influence.
this paper analyzes the existing problems of outdoor advertising in the cityA huge billboard set up in a prime location is a must for any company that wants to build a lasting brand image.
its directness and simplicity are enough to charm the big advertisers all over the world.
many famous outdoor billboards.
perhaps because of its persistence and prominence, it has become a famous symbol in this area, and people may turn a blind eye to the streets and buildings, However, only these huge billboards are unforgettable for a long time.
outdoor advertising has a certain compulsive appeal nature.
even the consumers who are in a hurry may leave a certain impression because of a casual glance of advertising, and leave a deep impression on some commodities through many times of repetition.

4. Rich and colorful forms of expression
especially the high altitude balloon advertising With the development of light box advertising, outdoor advertising has its own characteristics, and these outdoor advertisements also beautify the city appearance. The effect of these advertisements and the city appearance integration often makes consumers accept advertisements very naturally.

5. Simple content
outdoor advertising can avoid the interference of other content and competitive advertising.

6 Long release time
many outdoor media are long-lasting, all-weather release.
they stand there 24 hours a day, 7 days a week.
this feature makes it easier for the audience to see, and it is convenient to see it, so it will last forever with the needs of customers.

7 The cost of one thousand people is low.
outdoor advertising outdoor media may be the most valuable mass media.
according to the survey of "2013-2017 China's outdoor advertising industry market outlook and investment strategic planning analysis report" by foresight.com.
although its prices are different, its cost per thousand people (that is, the media cost per thousand audiences) is low, It's interesting compared to other media: the billboard for spotlight is $2,It's $5 for radio, $9 for magazines and $1020 for prime time TV! But in the end, customers pay more attention to the cost of 1000 people, that is, the cost per 1000 audiences.

8. Outdoor advertising is more acceptable, which can make better use of consumers' blank psychology in public places when they are walking.
at this time, some well-designed advertisements and colorful neon lights can often leave a very deep impression, However,
outdoor advertising media also has its shortcomings, mainly in
1, small coverage
because most of the locations are fixed, the coverage is not large, and the publicity area is small, so special attention should be paid to the choice of location when setting outdoor advertising.
for example, billboards are generally set up in the areas with large population density, small coverage and small advertising area It is difficult to evaluate the effect of outdoor advertising.
because the objects of outdoor advertising are people who are in outdoor activities.
these people are mobile, so it is difficult to estimate their acceptance rate.
moreover, people are always in contact with them in activities.
therefore, the viewing time is very short, Even only a fraction of a second, sometimes people may be exposed to a lot of outdoor advertising at the same time, so to achieve the advertising effect, it is very important to let people stay visually.
spend less and have good quality.
live and use, that is to say, in the great century, they are engaged in research and development while producing, and the price and quality are absolutely no problem.
you can go and have a look.
we can see
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