What are the forms of outdoor advertising
Author:Chen Jingyu Time:2021-09-29 12:28 Browse(715)
In terms of regions, there are urban led, Wall brand, bus stop, bus body, light pole, flag, minute frame, etc., airport high-speed column, airport indoor light box, flag, booth, glue, etc., suburban and high-speed column and brand, etc.
In terms of regions, there are urban led, Wall brand, bus stop, bus body, light pole, flag, minute frame, etc., airport has high-speed column, airport indoor light box, flag, booth, adhesive tape, etc., suburban and high-speed has high column and brand, etc.
the main types of outdoor advertising are fixed billboard and mobile advertising

What are the forms of outdoor advertising

1 Fixed billboards
(1) large billboards.
mainly refer to billboards on the external walls of buildings, which generally have a large area. Some billboards even cover an area of more than 500 square meters.

(2) sidewalk billboards.
refers to advertisements on small billboards, light boxes, columns, or signs on both sides of sidewalks, Generally, the distance of 2-5M above the ground is short.
it is low.
the effective way of communication is
(3) traffic advertisements are mainly set up in some public places related to traffic, such as stations, airports, expressways, bus stops, etc.
Traffic advertisements refer to the use of public transportation tools (trains, cars, subways, ships, etc.) As the media of advertising information,
the main forms include body advertising, in car advertising, seat cover advertising, ticket advertising, etc.
the biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising media, and its communication scope is much more flexible and broad than outdoor advertising, and the mobility of population by means of transportation is relatively large, The reading objects are all over the society, which helps to improve the popularity of the goods.
in addition to improving the popularity of the goods.
Traffic advertisements also help consumers to understand the detailed information of the products. For example, the advertisements in the carriage are mostly a kind of entertainment for passengers to spend their time, so they can deliver detailed information about the products.
generally, the production and release costs of traffic advertisements are relatively low.
the cost of traffic advertisements is relatively lowAs an auxiliary medium, it is worth making good use of.
however, it should be noted that due to its wide audience, the target object of the advertisement is lack of pertinence, so it must be reasonably used in combination with the content of the advertisement.

(4) pop advertisement: Pop (p0p 0f purchase advertising) is also called the advertisement of sales place.
it is the advertisement inside and outside all shopping places (department stores, shopping malls, etc.) Shopping malls, shopping malls, supermarkets, convenience stores) can be divided into outdoor POP advertising system and indoor POP advertising system.
however,
strictly speaking, POP advertising is also a part of outdoor advertising.
the reason why I list it separately is that in recent years, with the development of large-scale stores in China, POP advertising has become an important part of outdoor advertising, POP advertising has developed into an important means of store advertising.

outdoor POP advertising: including all forms of advertising outside the shopping place.
such as banners, light boxes, posters, posters, facade decoration, window decoration, etc.
indoor POP advertising: including all forms of advertising in the shopping place.
such as counter display, counter advertising, hanging advertising in the air Model advertising, etc.

POP advertising is mainly to stimulate consumers' on-site consumption.
because on-site advertising helps to arouse consumers' memories of goods, also helps to create an on-site purchasing atmosphere and stimulate consumers' desire to buy.

2. Mobile advertising
(1) bus body advertising
(2) hot air balloon advertising Airship (ship) advertising
(3) professional advertising car.
also known as Dav advertising car, it is a kind of special vehicle loading advertising publishing machine on the left and right sides and the back of the car.
it is a kind of special vehicle
However, sometimes.
we also divide outdoor advertising media into electronic and non electronic categories: electronic advertising media, as the name suggests, must use electricity to achieve the effect of advertising information display, including TV wall, LED display screen Neon et al.
non electronic advertisements are advertisements in addition to these electronic advertisements.
generally, they are traditional billboards.

pro.
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