What is the understanding of building TV advertisement (LCD advertisement) in public media?
Author:Xue shougui Time:2021-10-04 16:51 Browse(699)
Advertising interference is small, advertising environment is good, advertising targeted, the arrival rate of 97%, low cost, advertising time limit is long, advertising performance is good!
Advertising interference is small, advertising environment is good, advertising targeted, the arrival rate of 97%, low cost, advertising time limit is long, advertising performance is good<

What is the understanding of building TV advertisement (LCD advertisement) in public media?


communication: China Unicom, China Mobile, China Netcom
high tech products: Nokia, Samsung, LG, Motorola, Founder Group
Real Estate:
automobile:
food Beverage:
Finance and insurance:
Service:
cosmetics:
luxury:
medicine and health:
clothing:
media and entertainment:

media positioning:

focus on high-income business groups

heavy coverage of core consumers between 25 and 50 years old

make media investment more accurate and effective

media form:


main location

* in the elevator or in the waiting hall

* rolling 60 times a day

hardware facilities

* using 17 inch LCD at the elevator entrance

* using 42 inch PDP in large space
media advantages

1 The CPM cost of 30 second advertising is only 1 / 10 of that of TV



data source: CTR research company
2. In the space and time of consumption, stimulating shopping behavior
outdoor TV is more likely to stimulate the possibility of consumer action, Trigger shopping desire (space supplement) (watching at home)
daytime TV,Media positioning:

target middle and high-income groups, accurately disseminate brand information
media form:

* cover medium and high-end office buildings, commercial and residential apartments Communities and other buildings

* hang in the elevator and on the wall of the waiting area (waiting hall)

* standard size plane Kanban (424mm) × (1) 33 key cities in China

(2) 140000 elevator boards

(3) medium and high-end business and residential communities

(4) 25 million medium and high-end family consumers every day
media advantages:

1 Mandatory
* more mandatory than traditional media


people can not watch TV, newspapers, buses or subways, but they must go home, wait for the elevator, take the elevator, and watch elevator advertisements, No discount for 24 hours.


the daily contact status of target audience has ranked among the top three advertising media
2. Targeted

* covering 25 million middle and high-end family consumers every day

the audience age is mainly between 25 and 45 years old

the average family monthly income of target audience is 7000 +

3 Effectiveness

* the effective arrival rate of advertisements is as high as 84%

* 50% of the opportunities lead to the purchase.
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