Is the production of advertising micro film within the scope of advertising media( Large companies)
Author:Xu Junkai Time:2021-10-01 10:13 Browse(881)
Generally speaking, companies such as cultural media, advertising companies and network technology are all in line with the business scope of making advertising micro films. The "business scope" on the license, a "film and television program production" (with production business scope, without distribution license and special qualification) is the answer to your question. It is not necessarily written on the license, but the default business scope; Specifically, the company's business scope and business attributes.
Generally speaking, companies such as cultural media, advertising companies and network technology are all in line with the business scope of making advertising micro films. The "business scope" on the license, a "film and television program production" (with production business scope, without distribution license and special qualification) is the answer to your question. It is not necessarily written on the license, but the default business scope; Specifically, it depends on the company's business scope and business attributes.

Is the production of advertising micro film within the scope of advertising media( Large companies)

then it depends on whether the company's business direction has the need to publish (issue).
if it is purely online to upload advertising micro video, it does not require online and local advertising and ownership, so it does not need licensing qualification
if you want to launch an advertisement, you need a relevant license   For example, "advertising business license", "network culture business license", "outdoor advertising registration license", "business performance license" and so on
it mainly depends on the demand. If you don't need to cover a large area, the exposure is very high. If it's only local advertising, the target group is some local merchants with simple demand, and the delivery direction is not advertising promotion. It's just your own private domain traffic / natural traffic on the network platform, such as Tencent video and Youku video, If you want to show someone the account number of a circle of friends (without looking for a very big development of the enterprise), you can not apply for these qualifications for the time being
expansion: information related to advertising field - the demand for advertising is relatively high in the whole country or in the face of customer groups (big customers: such as group, government, cultural units, etc., which need to be put on TV stations / local outdoor LED large screen / network media), and if you want to be able to do it yourself, you have certain licensing requirements first, let TV stations and local outdoor large screen / billboard holders release their advertisements. They have the advertising business license, and this kind of advertising is to give them money to launch finally, we will look at the development direction of the enterprise, the needs of customers and the launch area (platform); Basically, it is put through the third-party enterprises with advertising distribution license (for example, TV stations and some large websites have advertising business licenses), which involves the cooperation and promotion of advertising business with other enterprises)
in a word, it depends on the needs of customers; As long as it doesn't carry out authoritative advertising and large-scale communication, it just uploads videos on some online accounts and shows them to others in its own space, such as playing them to employees and customers in enterprises / stores (large-scale communication: media communication properties, such as we media "runaway comics" which used to be popular on the Internet, need to be published and copyrighted, It involves the qualification of related large fields and covers a large area of user groups;) Basically, there will be no restrictions on relevant licenses; Come on
note: simply put, if an enterprise does not have its own media websites (such as Baidu, Tencent and Youku), or local outdoor LED advertising large screen and other media, it does not need any qualification of advertising / culture / performance license, and it cooperates in advertising business through third-party cooperation; As long as we don't need to build our own media website or local advertising entity media for product release and user group advertising, we don't need to apply for relevant qualifications
expansion: outdoor advertising space related information - the establishment of outdoor advertising is first approved by the government departments,That is, whether outdoor advertising is allowed; The registration certificate of outdoor advertisement (including commercial advertisement and self-designed advertisement) will be issued after the approval of competent department; Operating advertising space and advertising space rental can be done by enterprises with advertising business qualifications, such as advertising companies; The commercial advertising section of the "Department of industry and commerce" is required to approve the content of the picture on the advertisement. For specific documents, please consult the local department of industry and commerce. The more complete the better, such as the copy of the business license (seal), contract, trademark registration certificate, authorization, etc,
Hot labels
Related topics