What are the main forms of outdoor advertising?
Author:Zhou Junjie Time:2021-09-29 08:02 Browse(581)
The main types of outdoor advertising: fixed billboards and mobile advertising
The main types of outdoor advertising are fixed billboards and mobile billboards.
(1) large billboards mainly refer to billboards on the external walls of buildings, which generally have a large area. Some billboards cover an area of more than 500 square meters.

What are the main forms of outdoor advertising?


(2) pedestrian billboards.
refers to small billboards, light boxes and columns on both sides of sidewalks, (3) traffic advertisements are mainly set up in some public places related to transportation, such as stations, airports, expressways, bus stops, etc.
Traffic advertisements refer to the use of public transport means (trains, cars, subways, ships, etc.) As the media of advertising information,
the main forms include body advertising, in car advertising, seat cover advertising, ticket advertising, etc.
the biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising media, and its communication scope is much more flexible and broad than outdoor advertising, and the mobility of population by means of transportation is relatively large, The reading objects are all over the society, which helps to improve the popularity of the goods.
in addition to improving the popularity of the goods.
Traffic advertisements also help consumers to understand the detailed information of the products. For example, the advertisements in the car are mostly a kind of entertainment for passengers to spend their time, As a result, it can deliver detailed information about the product.
generally, the production and release costs of traffic advertisements are relatively low.
as an auxiliary medium, it is worth making good use of.
however, it is important to pay attention to the issue of traffic advertisements.
due to its wide audience, the target objects of advertisements are lack of pertinence, so they must be reasonably used in combination with the content of advertisements.
in this paper, the content of traffic advertisements is analyzed
(4) POP advertising: Pop (p0p 0f purchase advertising) is the general term for all on-site advertising inside and outside shopping places (department stores, shopping centers, shopping malls, supermarkets, convenience stores), which is divided into outdoor POP advertising and indoor POP advertising, POP advertising is also a part of outdoor advertising.
the reason why I list it separately is that in recent years, with the development of large-scale stores in China, POP advertising has developed into an important means of store advertising.

outdoor POP advertising: including all forms of advertising outside shopping places.
such as banners, light boxes, posters, posters, facade decoration, etc Window decoration, etc.
indoor POP advertising: including all forms of advertising in shopping places.
such as counter display, counter advertising, air hanging advertising, model advertising, etc.

POP advertising is mainly to stimulate consumers' on-site consumption.
because on-site advertising helps to arouse consumers' memories of the goods, and also helps to create an on-site purchasing atmosphere, To stimulate consumers' desire to buy.

2. Mobile advertising
(1) bus body advertising
(2) hot air balloon, airship (ship) advertising
(3) professional advertising car.
also known as Dav advertising car, It's a kind of special vehicle with advertising machines on the left and right sides and behind the carriage.

but sometimes.
we also divide outdoor advertising media into electronic and non Electronic types: electronic advertising media, as the name suggests, is to achieve the information display effect of advertising,It is necessary to use electricity, such as TV wall, LED display, neon, etc.
non electronic advertisements are advertisements in addition to these electronic advertisements.
generally, they are traditional billboards.
external advertisements are mainly divided into: Airport media, highway media, train media, subway media, traffic network media, commercial hypermedia, public place media, commercial and residential building media, etc Public transport media, etc.
for specific media types, you can go to eagle eye,
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