How to choose outdoor advertising and online advertising
Author:Liu Dong Time:2021-09-25 16:51 Browse(442)
We should choose different ways of advertising according to different industries.
Different ways of advertising should be chosen according to different industries.

How to choose outdoor advertising and online advertising

What are the advantages of online and offline advertising<
for those who want to put in advertisements,
the value and advantages of online advertisements are increasing, but the position of advertisements on the small screen of the Internet is very small.
which is more valuable between online Internet advertisements and offline outdoor advertisements or media advertisements 1. Different carriers: according to the carrier of advertising communication.
advertising service can be divided into online advertising service and offline advertising service, in which TV, newspaper, radio, magazine, Internet, cinema, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV, TV The seven outdoor media as the carrier of advertising services for online advertising services.
offline advertising services mainly use store management, promotional activities, terminal sales team management, public relations activities, conferences and exhibitions, promotional advertising and other means to provide customers with "one-to-one" brand promotion, product sales services.

2 Different costs: the promotion cost of online advertising is relatively low.
the promotion cost of offline advertising is higher than that of offline advertising, which requires a lot of human, financial and material resources.

3. Sense of experience: the disadvantage of online advertising is that it is too virtual.
while the sense of experience of offline advertising is relatively strong, such as buying clothes, it is impossible to feel whether the size fits on the body, Whether the noodle feed is comfortable or not, but these offline advertisements can be completed.

4. Customer source: online advertisements have a wide range of customers; However, the number of offline advertising is very small for customers' selectivity, not to mention consumers in other cities or other countries.

advantages of offline advertising
1. Offline advertising can be delivered accurately
for example.
2Advertisers want to be a fixed area of a city. If they don't do it in other areas and locations, they can't do anything to promote online advertising, and they can't be accurate to specific areas.

2. Offline can find more accurate user groups: offline outdoor advertising can cover more people and groups.
and accurate consumer groups
3 Offline advertising is cost-effective: offline advertising can mainly play a good role in brand promotion and transformation, while online advertising can't avoid the operation that we think. For example, the company Xiaobian once served launched an online headline advertisement, and a female underwear company had 20 advertisements a day. The transformation was all male consumers. Online customer service said that this was normal, Moreover, this online sale changes the bidding background without permission (the case will not be let go, who will know).
there are many factors that affect the transformation of online advertising.
for the effect of brand,
although the cost of offline advertising will be higher than that of online advertising, the bidding ratio really exists.

for consumer response,
offline advertising can pay more attention to the effect, The measure of success or failure completely depends on the first reaction of consumers. The sales behavior of offline advertising emphasizes that: 1. Fast: time limit
2. Accurate: targeted target
3. Ruthless: lethal means
in fact, which is better, online or offline advertising, is a false proposition, When it comes to a single choice of offline advertising or Internet thinking sales, advertisers will be in a dilemma, The ultimate goal of advertising choice is to achieve "successful sales" online or offline.
is the best result of advertising.

different ways of advertising should be selected according to different industries.

we can't boast about how powerful outdoor advertising is just because we are doing outdoor advertising.
we should choose different ways of advertising according to different industriesThe most important thing is to bring the greatest benefits to customers, Because it is used outdoors,
it must be treated differently from ordinary indoor LED display.
the installation requirements of outdoor LED display are different from ordinary indoor LED display.
the details of installation must be well done.
otherwise, it is likely to cause trouble.


six ideas for outdoor LED display installation

1. Install lightning protection devices on display and buildings

The main body and shell of the display screen shall be well grounded.
the grounding resistance shall be less than 3 ohm, so that the large current caused by lightning can be discharged in time; The display screen may be attacked by strong electricity and strong magnetism caused by lightning
2. The waterproof measures of LED display screen itself
the screen body and the joint between the screen body and the building must be strictly waterproof and leak proof; The screen body should have good drainage measures, once the ponding occurs, it can be discharged smoothly; Pay attention to water-proof and moisture-proof.
the display screen is installed outdoors.
it is often exposed to the sun, rain, wind and dust, and the working environment is harsh.
the electronic equipment is wet or seriously affected with moisture, which will cause short circuit or even fire.
it will cause failure or even fire, resulting in losses<
3. Select the industrial IC chip whose working temperature is between - 40 ℃ and 80 ℃ to prevent the display screen from being unable to start due to low temperature in winter.

4. Install ventilation equipment to lower the temperature.
make the internal temperature of the screen between - 10 ℃ and 40 ℃.

install axial flow fan at the back and top of the screen to discharge heat; When the display screen works, it will generate a certain amount of heat.
if the ambient temperature is too high and the heat dissipation is poor, the integrated circuit may not work normally, or even be burned, so that the display system can not work normally
5. Ultra high brightness LED must be selected
in order to ensure long-distance visibility under strong ambient light,Ultra high brightness LED must be selected; Increase contrast. Wide audience, long sight distance and wide field of vision; The environment light changes greatly, especially may be exposed to direct sunlight.

6. The display medium is a new wide viewing angle tube with wide viewing angle.
the color is pure, consistent and coordinated, and the service life is more than 100000 hours. The external packaging of the display medium is the most popular square cylinder with shielding edge, sealed with silica gel, without metallization; Its appearance is exquisite and beautiful, solid and durable, with anti direct sunlight, dust, water, high temperature The installation precautions of outdoor LED electronic display relate to the use and safety of the product in the future.
it must be treated strictly and seriously.

how to debug the LED display

01<

the failure of loading may be caused by the following reasons.
please compare with your operation according to the listed items:

A. make sure that the control system hardware is powered on correctly. (+ 5V)

B. check and confirm that the serial port line used to connect the controller is straight through line, Check and make sure that the serial connection line is intact and there is no looseness or falling off at both ends.

D. select the correct product model, correct transmission mode, correct serial port number, correct data transmission mode according to the LED display control software and your own control card The address bit and baud rate on the hardware of the control system are set correctly according to the dial switch diagram provided in the software.

E. check whether the jumper cap is loose or falling off; If the jumper cap is not loose, please make sure that the direction of the jumper cap is correct.

F. if the jumper cap cannot be loaded after the above inspection and correction,Please use a multimeter to check whether the serial port of the connected computer or control system hardware is damaged, so as to confirm whether it should be returned to the computer manufacturer or the control system hardware for testing.

02. What is the possible reason for the communication failure

the reasons for communication failure and loading failure are roughly the same, which may be caused by the following reasons, Please compare with your operation according to the listed items: how to debug the LED display screen + debugging method of the LED display screen + installation and debugging of the electronic screen

A. ensure that the hardware of the control system has been correctly powered on. (+ 5V)

B. check and confirm that the serial port line used to connect the controller is a straight line, Check and make sure that the serial connection line is intact and there is no looseness or falling off at both ends.

D. select the correct product model, correct transmission mode, correct serial port number, correct data transmission mode according to the LED display control software and your own control card The address bit and baud rate on the hardware of the control system are set correctly according to the dial switch diagram provided in the software.

E. check whether the jumper cap is loose or falling off; If the jumper cap is not loose, please make sure that the direction of the jumper cap is correct.

F. if it still fails to load after the above inspection and correction, please measure it with a multimeter, Whether the serial port of the connected computer or control system hardware is damaged, so as to confirm whether it should be sent back to the computer manufacturer or the control system hardware for testing.

03. Why does the system prompt "please connect the LED display controller"

many customers directly download the "LED display control system" from the "Download Center" on the company's website, and the prompt of "please connect the LED display controller" will appear 20 minutes after the installation,This is because the system has not detected the hardware of the control system during the test time.

at this time, please connect one end of the hardware of the LED display control system you purchased with the computer, the other end with the hub distribution board, and the cable socket of the hub distribution board is connected with the interface of each unit of the LED display.

after the connection is completed, the, You can enter the "setting screen parameters" in the "setting" to set the relevant parameters, and then close and re open the software. At this time, the word "connection successful" will appear on the top of the software. At this time, the system has detected the hardware of the display control system, It can be used normally without time limit.

04. Why does the hardware of outdoor LED display control system appear bright line or "splash screen" for a few seconds when it is just powered on
how to debug the LED display screen + debugging method of the LED display screen + installation and debugging of the electronic screen
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