What are the outdoor advertisements?
Author:hongjun Time:2021-09-28 17:59 Browse(824)
a division of advertising industry:
A advertising industry division:

What are the outdoor advertisements?

at present, when people study outdoor media, they can be roughly divided into two types according to the "dynamic" characteristics of outdoor advertising:
main types of outdoor advertising: fixed billboard and mobile advertising
1. Fixed billboard
(1) large billboard, mainly refers to the billboard on the external wall of buildings, with a large area, The area of a billboard may even exceed 500 square meters.

(2) sidewalk billboard.
refers to the advertisements published on small billboards, light boxes, columns or signs on both sides of the sidewalk, which are generally 2-5 meters away from the ground.
it is shorter than low.
it is an effective way of communication.
(3) traffic advertisements, It is mainly set up in some public places related to transportation, such as stations, airports, expressways, bus stops, etc.
Traffic advertising refers to the use of public transport (trains, cars, subways, ships, aircraft, etc.) as the media to release advertising information.
the main forms include body advertising, in car advertising, seat cover advertising The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium with a much more flexible and broad communication scope than outdoor advertising. Moreover, the mobility of people who take transportation is relatively large, and the reading objects are all over the social strata, It helps to improve the popularity of goods.
in addition to improving the popularity of goods.
Traffic advertisements also help consumers to understand the detailed information of products. For example, advertisements in cars are mostly a kind of entertainment for passengers to kill time, Therefore, it can transmit detailed information about the product.
generally, the production and release costs of traffic advertisements are relatively low.
as an auxiliary medium, it is worth making good use of.
in this paper, the author analyzes the advantages and disadvantages of traffic advertisementsHowever, it should be noted that due to its wide audience, the target object of the advertisement is lack of pertinence, so it must be reasonably used in combination with the content of the advertisement.

(4) pop advertisement: Pop (p0p 0f purchase advertising) is also called the advertisement of the sales place.
it refers to all the advertisements inside and outside the shopping places (department stores, shopping centers, shopping malls, supermarkets, etc.) The general term of on-site advertising of convenience stores is divided into outdoor POP advertising and indoor POP advertising.
strictly speaking, POP advertising is also a part of outdoor advertising.
the reason why I list it separately is that in recent years, with the development of large-scale stores in China, POP advertising has become an important part of outdoor advertising, POP advertising has developed into an important means of store advertising.

outdoor POP advertising: including all forms of advertising outside the shopping place.
such as banners, light boxes, posters, posters, facade decoration, window decoration, etc.
indoor POP advertising: including all forms of advertising in the shopping place.
such as counter display, counter advertising, hanging advertising in the air The pop advertisements mainly stimulate consumers' on-the-spot consumption.
because the on-the-spot advertisements help to arouse consumers' memories of goods, create on-the-spot purchasing atmosphere, and stimulate consumers' desire to buy.

2. Mobile advertisements
(1) bus body advertisements
(2) hot air balloons Airship (ship) advertising
(3) professional advertising car.
also known as Dav advertising car, is a kind of special vehicle loading advertising publishing machine on the left and right sides and the back of the car.

but sometimesWe also divide outdoor advertising media into electronic and non Electronic types: electronic advertising media, as the name suggests, must use electricity to achieve the effect of advertising information display, including TV wall, LED display screen Neon et al.
non electronic advertisements are advertisements other than these electronic advertisements.
generally, they are traditional billboards.

b professional division of advertising managers:
outdoor advertising.
refers to billboards, light boxes, neon lights, electronic display screens, physical modeling, outdoor advertising which are set up by using public, self owned or other owned buildings, structures, venues, spaces, etc Outdoor advertising can be divided into public land outdoor advertising and non-public land outdoor advertising.
public land outdoor advertising.
refers to the land (including the above ground buildings and structures) that the government does not transfer or has the right to use, or the land on both sides of the road Outdoor advertisement in sky space.
outdoor advertisement in non-public land.
refers to the outdoor advertisement set on the land (including the above ground buildings and structures) that the government has transferred the right to use, that is, the real estate owned by the owner or other objects owned by the owner.

Second, according to the location and form of setting.
outdoor advertisement can be divided into the advertisement attached to the building, the advertisement attached to the building, the advertisement attached to the building and the advertisement attached to the building The detailed classification is as follows:
1. Advertisements attached to buildings
refer to outdoor advertisements attached to the outer surface of buildings.
there are three types of advertisements:
(1) advertisements parallel to the outer wall of buildings, which are attached to the outer wall and column surface of buildings through frames or structures,(2) advertisements perpendicular to the exterior wall of a building - advertisements attached to the exterior wall and column surface of a building through a frame or structure.
advertisements perpendicular to the exterior wall.

(3) advertisements on the roof of a building - advertisements above the roof or parapet.
advertisements protruding from the normal height of a building.

2 Floor mounted advertising
refers to the advertising with independent support.
there are three types of advertising with outdoor ground as the carrier:
(1) large scaffolding Advertising - large billboard with scaffolding, (2) small independent support type advertisement refers to the advertisement whose overall height (including board surface and support structure) is less than or equal to 4 meters and board surface area is less than or equal to 9 square meters (3) column type advertisement refers to the large outdoor space advertisement with the ground as the carrier.
advertising information is released through fixed billboards with independent support columns, excluding large-scale bracket type advertisement and electronic display advertisement.

3 Space advertising
refers to the use of airborne floating objects as the carrier of advertising.
mainly includes balloon advertising and airship advertising.

4. Other types of advertising
mainly include street public facilities advertising, vehicle body advertising, and so on The advertising of the construction site wall and some new types of advertising, such as projection advertising and LED light source advertising, etc.

the advertising of street public facilities refers to the advertising based on the street public facilities (such as bus shelters, telephone booths, taxi stops, billboards, poles, light poles, etc.)
Automobile body advertisement refers to the advertisement attached to the surface of automobile body.

site wall advertisement refers to the advertisement used as temporary wall during construction.
large scale electronic display advertisement refers to the advertisement with electronic screen as the carrier to display the content of advertisement.
among them, the electronic screen is the most important Large scale electronic display advertisements with an area of more than or equal to 5 square meters are referred to in this guideline.

projection advertisements refer to the relevant facilities that project the advertising content to the building surface with projection beam.
mainly include projection light source equipment, etc.

LED light source advertisements mainly include LED light source and computer-controlled equipment scattered on the building facade.
advertising information release They are mainly composed of words or patterns to convey.

Special Classification: temporary advertising - temporary advertising refers to the holding of large-scale cultural, sports, public welfare activities or various commodity fairs The outdoor advertising for publishing relevant advertising information should be set up temporarily.

for reference only.
I hope it can help you,
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