Why did Apple abandon GT advanced?
Author:dsfsf33 Time:2021-06-08 15:44 Browse(473)
In November last year, when GT advanced technologies (hereinafter referred to as "gtat") and apple (hereinafter referred to as "apple") signed a $578 million sapphire glass cooperation agreement, the industry was not very clear about what they wanted.

Why did Apple abandon GT advanced?

when gtat announced that the revenue of sapphire glass would reach $1 billion, people began to realize that, It may be used to protect the screen of every iPhone.
1 [.
~ 6 j'u /?! E3 Y & C & Y3 L6 P "C (a + W" a * O, however, during the period from February to September this year, Gtat and Apple's initial plans seem to have gone wrong.
neither the new generation iPhone 6 nor the iPhone 6 plus use gtat's sapphire glass.
even the apple watch smart watch has not been used.
last November, it was still a good friend.
this October, it fell out of favor.
gtat announced yesterday.
it has taken the initiative to apply for replacement protection.
$B) t (s: '"a7k D+ z5 L.
Y. D! |( w8 |5 ^: N( F6 o8 MGtat CEO Tom Gutierrez said in a statement: "today's bankruptcy filing does not mean that we will close down, on the contrary, it will allow us to continue to carry out the established business plan.
" but in fact.
gtat's dream has been dashed.
the dream of making sapphire glass popular in smartphones may also be in vain.
"3 `$ z- ?.
o9 y: n + W "l0 y * e best planned. P2 O9 B7 E4 m'q* \/ [; p7 ~& V# iObviously, Apple had a different plan to rely on gtat to achieve it.
before, Apple had used the same strategy and achieved remarkable results: it used new technology to enter the market ahead of time to gain advantages.
for example,
the iPod has the smallest hard disk, The iPhone has the best touch screen.
with Apple's investment,
gtat is able to build the world's largest sapphire glass factory.
Eric virey, senior analyst at French research firm yole D é velopment, said: "there's only one reason to build this factory.
no doubt it's for the iPhone.
" Z;?. [- Y. Y1] 2 V7 K3 B - D4 R9 [& O]. s% W$ |7 [/ x6 ZMatt Margolis, a financial analyst at PTT research, a research firm, holds the same view.
even if Apple watches can sell 30 million units, that's less than a quarter of the annual output of gtat factory.
the final capacity of gtat factory can meet the demand of more than 100 million iPhones.
but no iPhones are used in the end.
"% F6 R1 S6 D7 J) f * r q0 g( B+ s9 x. [: O# y2 ?) HBecause Apple is silent on thisThe best explanation is that the gtat factory has not achieved the expected goal.
the first possibility is that.
gtat has not provided the specified amount of sapphire glass on schedule.
only a part of iPhones use sapphire glass.
the slightly curved screen edge design means that the same design is needed for the thin sapphire glass layer, This is a challenge.
both weiry and magris believe that the second reason may be that Apple gave up gtat.
this is a challenge.
o( ]4 C. j5 E( C4 E  M: U0 h) |4 m( M* o# J* B3 F; Z7 ]  GNever thought of using sapphire?) ~2 I- u; z- c; b5 kIt is undeniable that sapphire glass has its own shortcomings, such as high cost, high production process requirements and heavy quality, Therefore, it is likely to be broken after a certain impact.
it is easy for us to draw the conclusion that apple did not want to use sapphire glass from the beginning.
but there are various signs that.
this is not the case.
in fact, it is not the case3 L! Y  @! ~- T! K8 i/ i.
o9 Q4 m/ y, @: T, sFirst of all, the signing of a cooperation agreement with gtat means that gtat's sapphire glass production capacity has reached a certain level.
weiry predicts that.
gtat's sapphire glass production capacity is twice that of other 100 sapphire glass manufacturers.
the company's sapphire glass production capacity is expected to reach a certain levelMagris also expects that the output of gtat sapphire glass in 2015 will meet the demand of at least 100 million iPhones and 30 million to 50 million Apple watches.
8_ ; R" j8 ]6 ]# c( L+ H0 _ 9 u% K7 f  y' f0 ^8 XSecondly,
Corning, a gorilla glass manufacturer (18.69, - 0.48, - 2.50%) has publicly criticized the use of sapphire to protect mobile phone screens.
If Corning does not realize that apple is going to join the sapphire camp,
why worry? " ~1 T9 G% z5 |7 Y5 r+ x! K' y# m8 D; l# VIn addition, Kyocera has launched a low-cost smart phone with sapphire glass this year.
Engadget, a technology media, tried to destroy its screen.
in the end, it failed.
Kyocera has proved that the best material to protect the screen of mobile phone is sapphire glass6 z8 x0 f* A2 P3 k. {1 d" A* _ : o& ?- ?) XThe future belongs to the flexible screen  s9 U" U; ?. |* L: B.
`'Q) ^ * f (a; C; {/ K1 V9 o "B * e in the past, Apple has always refused to use OLED technology, one of the reasons is the so-called color reproduction problem, and the second reason is to rely on its competitor Samsung.
but today.
however, Apple's OLED technology is still in its infancySamsung screen is recognized as the best screen in the world.
$s / N6} 3} 5K + @'O# N' \4 W6 h- k6 W( vBut in the next two to three years.
the display market will undergo major changes.
OLEDs will be able to adapt to various shapes.
Samsung Galaxy note Edge is a start.
thanks to the new technology of kateeva and other companies,
it will be easier to produce flexible displays.
this will have two effects: 1) flexible, foldable and enlarged displays will become possible; 2) almost indestructible screens will become daily necessities.
edge is a start6 I6 x: a3 S9 Y  }: c3 [$ z& O8 x+ r% D0 t; DFor this reason,
even if Apple introduces the sapphire glass iPhone, its life cycle will not be very long.
given that Apple will not easily adopt the latest technology (unless the production capacity reaches tens of millions of levels), it can be concluded that the iPhone 7 will not be the first product to adopt a real flexible screen.
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F "_ 0 |2 ]: {! Q% ~9 Q9 K6 {6 K3 vAlthough sapphire glass is not used, it does not affect the sales of iPhone 6.
in contrast,
for gtat, it is a fatal blow.
for gtat
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