Non revolutionary industrial change can not stop the further spread of touch panel market.
Author:Zhao Xiaohui Time:2021-06-07 16:51 Browse(509)
K4216
The era of touch panel comes after the global pattern changes.
China Electronic News Author: Zhang Zhifan 3 F5? & X4 E2 J. L5 v. G5? / w (z)+Since last year, V6 n & E / N6 R6 Z (o)

Non revolutionary industrial change can not stop the further spread of touch panel market.

the dividend of touch panel industry brought by smart phones and tablets has stepped into the downward channel.
this year, the downward trend has intensified.
the era of post touch panel has officially come, and the non revolutionary industrial reform can no longer stop the further spread of the touch panel Market in the Red Sea.
4 V 'b * m3 S8 g; C; VY3 L. e (R5 P) cost control becomes the core of industry competition* g/ }9 \) Z% C"@ / b. H + J5 m; J has ushered in the traditional peak season.
but in the second half of this year, the revenue of local touch enterprises is still not optimistic.
7? 9 Z $'# W" I;}'t |. CThe sharp price reduction of large-size OGS touch panel for notebook computers by up to 30% has brought about a false boom in the touch panel Market in 2013, with the increase in volume and the decrease in price.
at the same time, it has also brought about the true prelude of the "price war" of touch panel in 2014.
the price war of touch panel in 2014 has also brought about a false boom2 S: \0 E2 L (a (i$M9 A) is subject to price war,.
touch enterprise revenue fluctuates in the first half of.
2014, the output value of the main touch panel enterprises in China and Taiwan has experienced varying degrees of decline; the Chinese mainland touchstone industry benchmark, touchscreen shipment volume first Ou Feiguang although the first half of the report is very good. However, it can not stand the trouble of declining profits caused by the price war, so it began to lay out the Internet industry with a large amount of money in order to find better profit points for enterprises.
in this paper, we analyzed the current situation of the Internet industry in China-P% H7 p $@ "t0 E. x is facing the touch industry spreading in the Red Sea.
the focus of global enterprises has shifted from product itself to cost control.
nevertheless, despite the traditional peak season, the revenue of touch enterprises in the second half of 2014 is still not optimistic, In particular, the price of large-size touch panel with poor penetration will fall by about 20%.
% E /] * ^ 2 ~ 1 N / Z.
Q '}; M1 ~ 2 N / Z.
Q'}|, \; R& T: b6 F4 r* JFlexible display continues to develop industrial space& N" l* {5 Y/ k5 y: C* o0 d9 m ']'j6 M8 S6 n; n it is estimated that by the end of 2014, the replacement rate of new materials for ITO materials should be about 13%1 D8 O1 f * I! A (D: | the new round of flexible display demand triggered by wearable devices has brought some small highlights to the decadent touch industry in 2014.
and this small highlight is driven by the application of emerging ITO alternative materials.
on the other hand, it also further promotes the penetration of these new materials in the touch industry.
3 C2 ^ 7 D3 D6 Q. b * '# F5|In 2014.
touch products made of nano silver wire have been used in the terminal products of Huawei, LG and Lenovo, while metal grid products such as Qunzhuang, Zhonghua yingguan and oufeiguang have begun to be shipped.
with the further expansion of flexible display market demand.
in addition to the nano silver wire and metal grid that have been mass produced, New materials including conductive polymers, graphene, carbon nanotubes and ITO ink will transform and revitalize the touch industry in terms of performance, price and application,The process will last for 3-5 years.
it is estimated that by the end of 2014, the substitution rate of new materials for ITO materials should be around 13%, and it will rise to 70% in 20191 y( }5 B9 ?  |1 t) n.
G* s  i# J. q' h1 U, t /?. g /] 4 E4} 3 y "V, H) T7 e printing process starts to transform touch industry( m% A* y0 a* E9 {- | 8 A8 D (I% Q4 s% I1 P) printing process can not only greatly reduce the manufacturing cost, but also greatly improve the production efficiency.
2 I & Y) T8 B N + R: T * sIn 2014, new materials such as silver nanowires or metal grids have replaced the traditional ITO materials of conductive glass.
in addition, another new technology highlight of touch industry has been brought: the printing process has replaced the traditional yellow light lithography process.
in theory, this new technology can not only greatly reduce the manufacturing cost, but also greatly improve the production efficiency.
in this paper, the development of the new technology is introduced9 K! D.
the application of L% U * l0 A0 s / @ * h printing technology in touch panel industry is not uncommon, but the width of general screen printing technology is about 60-80 μ m, gravure printing technology is 30-50 μ m, and the most common yellow light etching process is 30 μ M. however, these technologies obviously can not meet the needs of touch panel manufacturers for the new generation of ultra narrow frame and flexible design, Therefore, the industry needs new conductive film printing equipment and technology to overcome this technical bottleneck: W% M.] 0 R9 | - E4 d $C V0 u in 2013, Taiwan Research Institute of industry cooperated with Komori, an international printing company, to jointly publish volume to volume ultra fine line printing technology and equipmentIt can help touch panel manufacturers to develop ultra narrow frame thin touch module and flexible touch panel with less than 20 microns, and replace the expensive yellow light etching process.
many touch panel manufacturers on both sides of the Strait are very interested in roll to roll printing technology.
it is optimistic that from the end of 2014 to the beginning of 2015, Related equipment is expected to import new production line.
.
Taiwan Korea declining situation is difficult to land integration soon touch panel industry manufacturing center is gradually transferred to Chinese mainland.
Chinese mainland China's Taiwan, Korea and Mainland China are now moving to.
in the Chinese mainland, with the poor market for touch pen and.
, which has caused serious overcapacity in touch production. It has become an indisputable fact that.
, the three traditional touch panel manufacturing areas in China, is now moving towards.
in mainland China. However, in the first half of 2014, the proportion of Samsung's local purchase of touch panels decreased significantly, As a result, the revenue of Iljin display, melfas, SMAC (smart mobile application company) and Taeyang electronics declined significantly compared with the same period in 2013.
among them.
the decline of melfas and Smac was even more than 50%.
the decline of melfas and Smac was more than 50% Taiwan's touch industry has also lost orders because of the price war launched by mainland enterprises such as oufeiguang.
Taiwan's touch industry is full of cuts, mergers and downsizing.
on the other hand, although mainland enterprises have seized some orders,
they have gradually become the global touch industry center, However, due to the price war, more than 100 small and medium-sized enterprises that blindly put into production capacity have closed down in the past one or two years.
at present, the global touch market is still in turmoil.
the global touch market is still in turmoilIn order to stabilize, mainland enterprises need to further integrate.
and other small and medium-sized touch manufacturers close down or are acquired.
while other large manufacturers no longer expand their production capacity, at the same time, manufacturers actively promote the penetration of touch panel in the notebook computer market, and develop the commercial market. Only by doing so, can the industrial order be restored.
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